What it is: Affirm Foam Wrap Lotion has a conditioning formula that provides a long-lasting beautiful hold without stiffness and flaking. What it does: For luxurious hair styles full of body and shine. Infused with Phyto extracts and keratin that penetrate deep into the hair fibers and leaves hair moisturized and healthy looking while protecting hair from thermal damage. What else you need to know: Long lasting hold without stiffness. Water Glycerin Acacia Concinna Fruit Powder Phyllanthus Emblica Fruit Powder Pryus Malus Fruit Extract Hydrolyzed Keratin Hexyl Cennamal Isotearyl Ethylmidazolinium Ethosulfate. Additional Ingredients on package.Shampoo ad condition hair. Apply to towel dried hair. Comb through for even distribution. Proceed to wrap wet set or mold hair.